Because Branding Isn’t Just for Businesses

Branding_irons-Dutch_K,_c,_and_kThink of one iconic brand and consider all of the words that come to mind as you are considering it. That brand, whether it is a store, service, nonprofit or ministry, etcetera should all have one core mission/goal and everything should stem from it.

Branding includes everything from the obvious logo and taglines to congruent advertising messages, the styles and manners of those who are part of the organization, and the story that goes along with the branding. How does the brand make you feel? How and why does it garner your loyalty?

A brand should be casting its vision and values in everything it does. Glitches in branding happen all the time but the masters at it assure that those branding glitches are few and far between. Think of Disneyland. When you walk through those gates Disney has promised an experience like none other and everything they do revolves around the goal based on the vision and values established by Walt and developed and improved upon over the years.

Congruency, consistency, and a commitment to holding to ones branding is paramount. Yesterday I saw a photo on a social media site of a friend branding their cattle. That brand shows ownership and commitment. It also means for this family operation’s cattle are all the same breed, they are quality, they are well cared for, and when they go to market, you have an assurance of health and value of the cattle. This should be true not only with our businesses and organizations, but in a large part it should be so with our lives.

Is our overall message to others consistent with our vision and values? Do we minimize the glitches by choice to stick with the “branding”—without doing it for show, but because we choose to stick to who we are, what we believe, and because of Who we belong to? Miserable living stems from allowing our behaviors and the way we live to run counter to our core beliefs. It will vex our souls and spirits because of the incongruences. It is the thief of peace.

What if we took our branding seriously enough to construct and write it out? We have to for our businesses and projects but we can also do it for ourselves and for our family if we are rearing one.

Things don’t usually “just happen” really. We decide these things and then live out our thoughts and beliefs. As always, I am speaking to myself but also sharing what may of be of value to you as well. Whether personal or for our business or organization we should clearly know our vision and values and let everything flow forth from them. Because branding isn’t just for business.

Photo: Wikipedia

Some of the work of Audacious Consulting…

Books are wonderful tools of communication. Here are some that have come through Audacious Consulting.

It all started with Elizabeth Thompson‘s book: Isaiah: Fearlessly Birthing Vision and then the companion book, Isaiah: Fearlessly Birthing Vision Vade Mecum .  Here is a picture of both of them on the shelf in a store. 2011

And the next book was written by Soorin Backer: The Women in Jesus’ Life. Here is a picture of the cover. 2011

Following Elizabeth and Soorin I personally felt the need to write a book to help others process their God-inspired dreams. Here is my (Annette Trucke) Audacious Consulting’s Dream Launching Manual. 2012

New cover! Released October 23, 2012

Elizabeth Thompson had another message to share with: Ignite My Fire, Lord! 2012

And the latest one coming off the press is Tom Gregersen’s, My Heart Longs To Be Loved. 2012

Are there more books in the works? Absolutely! I know of four at the time that will be added to this list in a period of time. How about you? Do you need help taking your dreams and turning them into a reality? Do you have a book in your heart, a notebook, or on the computer but you don’t know which way to turn with it? Call me or email me and let’s talk.