Think of one iconic brand and consider all of the words that come to mind as you are considering it. That brand, whether it is a store, service, nonprofit or ministry, etcetera should all have one core mission/goal and everything should stem from it. Branding includes everything from the obvious logo and taglines to congruentContinue reading “Because Branding Isn’t Just for Businesses”
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Walking into the Winds
Growing up at the beach and walking so much as a kid I can vividly remember winds that could almost blow me down or, make me turn around and walk with the wind. Walking with the wind would have been so much easier and far faster! If you have wind coming from the northwest itContinue reading “Walking into the Winds”