Follow the Trail Back

The Broken Vas by Emile Munier (1840-1895) You have to look at the whole trail behind you to know where you are going. That doesn’t really make since in the natural, does it? It’s true. To see where you are going and where your best destination is, you have to look all the way backContinue reading “Follow the Trail Back”

Because Branding Isn’t Just for Businesses

Think of one iconic brand and consider all of the words that come to mind as you are considering it. That brand, whether it is a store, service, nonprofit or ministry, etcetera should all have one core mission/goal and everything should stem from it. Branding includes everything from the obvious logo and taglines to congruentContinue reading “Because Branding Isn’t Just for Businesses”