Think of one iconic brand and consider all of the words that come to mind as you are considering it. That brand, whether it is a store, service, nonprofit or ministry, etcetera should all have one core mission/goal and everything should stem from it. Branding includes everything from the obvious logo and taglines to congruentContinue reading “Because Branding Isn’t Just for Businesses”
Tag Archives: Eugene
Stirring the Waters
Untangling things is not a favorite activity of mine. Cords, Christmas lights, nets, shoelaces, hoses–none are better from my touch. Just look at my vacuum and you will understand. Yet, writing is a process of untangling thoughts, concepts, revelations which I actually enjoy, though, it can be frustrating and time-consuming; it would be easier toContinue reading “Stirring the Waters”